Food Manufacture launches registration to enhance reader offer

By Rod Addy

- Last updated on GMT

We want everyone's experience on Food Manufacture to be as informative as possible iStock Credit Sitthiphong
We want everyone's experience on Food Manufacture to be as informative as possible iStock Credit Sitthiphong

Related tags Supply chain

Food Manufacture is enhancing its digital service for online readers by requiring them to register to access our full content offer.

Like many of the biggest national media websites that prioritise high quality journalism, such as the Guardian and the Independent, we are implementing what's known as 'metred access'.

The process requires no card payment details, as readers are not being asked to pay, and it's simple and quick. You'll be finished faster than it takes to make a cup of tea. We'll just ask you for your email address and basic industry-specific demographics.

Newsletter subscribers will continue to receive newsletters as normal and they, together with those visiting the site via search engines, social media or news aggregate sites, can read two full stories over 30 days before being asked to register. Once you’ve created an account and signed in, our system will remember your device, meaning you don’t have to sign in every time you visit on the same device. If this isn’t happening, please check your browser settings and ensure you are allowing cookies on our website.

Why register?

So, if you are not being asked to pay, why are you being asked to register? Registering is a free and simple way to help sustain our independent journalism. When users sign in, we are able to build deeper relationships that helps our strategy in a number of ways: it can enable us to provide a better reader experience, deepen engagement with our journalism and strengthen our advertising proposition with a more targeted approach – so less spam for you!

We understand that every single one of our readers is unique. A CEO of a global manufacturer has very different content requirements to that of a quality assurance manager. We want everyone's experience on Food Manufacture​ to be as informative as possible; by gaining a deeper understanding of the content our readers are engaging with, we can provide a content experience that is better suited to their needs.

In addition, as we still rely on advertising to fund our publication, one of the ways we protect the future of our journalism is by using data. When you sign in, we are able to collect and store your data to better inform the marketing and advertising that we tailor to you. We believe advertising shouldn’t be a hinderance but can help you if it is relevant and appropriate. You will always be able to control your own privacy. We think carefully about our use of your data and we have a privacy notice​ and a cookie statement​ explaining how we collect, use, share and transfer your personal data, as well as a team dedicated to keeping any data we collect safe and secure.

Why now?

Like much of the food processing industry, since the pandemic struck, Food Manufacture​'s growth in digital development has been phenomenal. Now is the right time to take things to the next level and continue to deliver must-read content.

We want the process to be as transparent as possible and have prepared a handy explanation page​ and FAQ sheet​ for more information.

Welcome to the next stage of Food Manufacture​'s journey!

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