Plant-based treats and nostalgic sweets

By James Ridler contact

- Last updated on GMT

New plant-based product launches and sweet treats feature in this round-up of NPD
New plant-based product launches and sweet treats feature in this round-up of NPD

Related tags: Npd, plant-based

Plant-based bakery ingredients, ice cream and gourmet sweets lead this roundup of the latest food and drink product launches from the past month.
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Skinny Cookies from Burton's

New ‘skinny’ biscuit from Burton’s

Burton’s Biscuit Company has extended its reach into the low calorie snacking market with the launch of its snacking brand, The Skinny Cookie Co.

Aimed at the UK’s adult snacking market, The Skinny Cookie Co. offers baked snacks in a range of formats that help consumers include sweet treats as part of a healthy, balanced diet.

The Skinny Cookie Co. range includes three variants – Choc Chip Thins, Choc Chip Mini Cookies and Choc Chip Sugar Free Cookies. The range will be exclusive to discount retailer B&M before being rolled out to other retailers.

Kate Needham, marketing director at Burton’s said: “Permissible snacking shouldn’t be boring and bland. The Skinny Cookie Co. provides delicious biscuits in Thins, Sugar Free and Mini variants, for a variety of needs and occasions, ensuring consumers never have to compromise on flavour and texture as they enjoy a guilt-free snack.”

Plant-based doughnut mix launch

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Doughnuts made with Soft'r

Baking ingredients manufacturer Puratos has announced three plant-based launches as part of its Plant Forwards offering.

The new Soft’r Doughnut is a 50/50 vegan suitable mix for yeast raised doughnuts, as part of the company’s Soft’r brand.

Two new smooth and creamy fillings are also being launched – Vegan Caramel Filling and Vegan Chocolate Filling. The new fillings have been made for post-bake injection in doughnuts and muffins, or to be used as a dipping sauce.

Lydia Baines, Puratos UK digital and communications manager, said; “Last year, 25%​ of all NPD in the UK bakery sector was plant-based so we know there is a huge appetite among consumers, especially with a record-breaking 560,000 people signing up to the 2021 Veganuary campaign.

“We also know that taste and texture are key drivers for the success of plant-based products and these are key attributes of our new Soft’r Doughnut mix and luxury caramel and chocolate fillings.”

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Two new baking spreads from Homepride

Home Pride enters baking spreads market

Flour and cooking sauces brand Home Pride is set to enter the baking spreads market with the launch of two products. 

Available in Morrisons from Monday next week (22 March), these new spreads come in two variants – salted and unsalted – and have been designed to fit consumers’ home baking needs.

The new range marks the first time Homepride has ventured into the baking spreads category, catering to the surge of Brits trying their hand at home baking, with more than half claiming to have done so more during the first two months of lockdown

Homepride Flour marketing manager Elodie Bretz said: “We know consumers are baking more from home so this premium product will help give them a quality bake and save time as our baking spreads are soft and smooth – ready to use.

“We’re confident that the power of the Homepride brand will ensure these products fly off the shelves ahead of Easter and beyond.”

Ginsters celebrates St Patrick’s day

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Ginsters Smoky Steak & Guinness Slice

Savoury pastry brand has partnered with Irish brewer Guinness to launch a new baked product in time for St Patrick’s day.

Ginsters Smoky Steak & Guinness Slice taps into two key trends to reinvigorate the category: the rise in at-home meal occasions and fast-growing consumer demand for premium flavour experiences.

The slice combines 100% British farmed beef with potato, carrot, onion, swede, leek, chestnut mushrooms, black treacle, garlic and a measure of world-famous Guinness. 

Sam Mitchell, Ginsters’ managing director, commented: “We’re all looking for more excitement at the moment and lunch has become even more important in our day. We know consumers are up for trying new things and looking for recipes with a difference. It’s our job to keep the category fresh and bring flavour-driven innovations to the aisle for shoppers.​”

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A new plant-based, Salted Caramel and Macadamia ice cream

Plant-based ice cream ready for spring

Plant-based ice cream brand Røar is gearing up for the warm weather returning with the launch of another flavour – Salted Caramel and Macadamia.

Made from naturally sourced ingredients, the new flavour has a premium vanilla almond milk base, swirled with salted caramel and caramelised macadamias throughout.

Salted Caramel and Macadamia joins the existing range of Hazelnut Chocolate Cookie, Hemp Seed Chocolate Brownie and Coconut Mango Passionfruit Oat Cookie.

The ice-cream will be available in spring from key retailers including Tesco, Sainsbury’s, Ocado and Marks & Spencer with a recommended retail price of £5.00.

Candy Kittens taps into nostalgic flavours

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New cherry flavoured launch from Candy Kittens

Vegan confectionery brand Candy Kittens has added cherry flavoured sweets to its gourmet range as it taps into consumer demand for nostalgic tastes.

Made with real cherry juice and using only natural flavours and colours, Very Cherry has been created following demand from the London-based brand's contemporary consumers for the flavour.

Available in single flavour bags, Very Cherry features the iconic cat face shaped sweets that have become synonymous with the gourmet sweets brand. Candy Kittens vegan sweets are free from gelatine, palm oil and carnauba wax.

Co-founder and managing director of Candy Kittens Edward Williams said: “Our consumers have been asking us to create a cherry flavour for years, so we’re really excited to be answering this demand with a new addition to our vegan range.”

Related topics: NPD, Veganism

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