According to AFI, the product is a new ingredient, which is rich in native milk proteins. It is extracted from milk using gentle processing without the addition of acids and the protein maintains its chemical structure, allowing the creation of products that are as “close to nature as possible”.
The innovation follows the launch of AFI’s whey product for use in sports nutrition drinks last year.
AFI said MicelPure contained a minimum of 87% native protein, meaning it is suitable for food, functional health foods and active nutrition applications. It is also low in lactose and fat, heat-stable and taste-neutral.
It is the company’s first ingredient to be offered in an organic version, made from certified organic milk from Denmark.
Barbara Jensen, AFI business development manager, said: “When consumers hear ‘organic’, they think healthy, sustainable and wholesome. However, a shortage of natural, organic protein ingredients has prevented many manufacturers from entering this market. MicelPure Organic fills the gap, allowing companies to extend their portfolios with products that are both organic and packed with high-quality protein.”
Joe Katterfield, business development manager for Sports Nutrition and Health Foods at AFI, added: “Protein’s benefits for muscle growth, recovery and weight management have driven consumer demand in a range of categories. But while the high-protein trend is definitely here to stay, manufacturers also have to meet many other needs. MicelPure combines high protein levels and functionality with an offer of healthy wholesomeness that increases appeal.”
At the end of last year dairy processor Arla revealed it had set out to create the world’s largest climate database as part of its drive towards net zero carbon emissions by 2050.