Vegan tuna hits Tesco store shelves

By James Ridler contact

- Last updated on GMT

Good Catch is now available in Tesco stores
Good Catch is now available in Tesco stores

Related tags: vegan

A new range of vegan tuna products is set to launch in Tesco stores across the UK as demand for plant-based protein alternatives continues to grow.

Already distributed to 4,500 retail outlets in the US, Good Catch is made from a blend of legumes with seaweed and algae extracts, which give the product a seafood flavour.

The vegan fish alternative will be available in three flavour variants, Naked in Water, Oil & Herbs and Mediterranean. 

Good Catch chief executive Chris Kerr said: “Sustainability is, and will continue to be, higher on the consumer agenda than ever before and it’s no secret that this has played a huge part in the rapid growth of plant-based food and drink.”

‘Seafood is the next wave’

“Up to now, demand for these products has centred primarily in the meat and dairy aisles, with sales of meat-free alternatives growing quickly. Without question, seafood is the next wave and offers a huge opportunity.”

Kerr pointed to a global collapse of fisheries by 2048 as a call to action for his vegan fish alternative.

He called on consumers to start embracing plant-based seafood in the same way they had already embraced the idea of meat-free bleeding burgers and almond milk, “particularly when we can offer the same taste, texture and nutritional profile as seafood”.

Seafood experience without sacrifice

Co-founder Derek Sarno said Good Catch was designed to give consumers the opportunity to enjoy a seafood experience without sacrifice, by offering a product with the same texture and flavour as fish.

“People want nutritious and easy to prepare alternatives and this is exactly what Good Catch products are designed to deliver, so we’re thrilled to be able to make them available at Tesco,”​ Sarno added.

“We’re providing health-conscious shoppers with a ready-to-eat fish-free tuna that is high in plant-based protein and contains omega-3s, offering a healthy and great-tasting alternative to a much-loved everyday favourite, while reducing the environmental impact on our planet.”

Meanwhile, a two-year research project that aims to help food and drink manufacturers use protein-rich plant-based ingredients more effectively​ has been launched by Campden BRI.

Related topics: NPD, Meat, poultry & seafood, Veganism

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1 comment

No scientist now would support the assertion that all fish stocks will be collapsed by 2048.

Posted by Francisco Blaha,

In 2006, a paper made a projection that all fisheries would be collapsed by the year 2048. The projection was refuted by dozens of follow up papers, and the original authors have moved passed it. However, the apocalyptic sentiment and easy-to-remember year has helped the story live on in the mainstream media.

To clear up any confusion: the Food and Agriculture Organization of the UN (FAO) estimates that 67% of fisheries are sustainable contributing about 82% of consumed seafood. The 2048 projection is not scientifically accepted and should stop being cited.

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