Convenience goes upmarket
The convenience sector has been on an upward curve for a number of years, but a new generation of convenience is emerging as manufacturers respond to rising healthy eating priorities, quests for foodie-inspired flavours, interests in personalisation and competition from speedy delivery services.
This ‘elevated convenience’ will result in a new wave of product offerings, according to Mintel. It will include more individual meal kits, foodservice-inspired packaged beverages, and a new generation of prepared meals, sides, and sauces that emulate the flavours and formats of restaurant meals.
“Also, advances in technology will elevate the expectations of convenient food and drink options for consumers, from planning to shopping to preparation,” says Zegler. “Interest in premium convenience will not be limited to dinnertime, creating opportunities for every meal, snack, and beverage break.”
