Weetabix hires innovation boss

Weetabix Food Company UK & Ireland has appointed Claire Canty as the new head of innovation. She replaces Paul Aikens, who stepped down from the role last month.

As head of innovation, Canty will be responsible for delivering the company’s new product development plans, as well as developing Weetabix’s five-year innovation and renovation programme.

Canty joined Weetabix four years ago as senior brand manager for Weetabix Minis and Original and has since moved to the sales team, working with Waitrose and the Co-op.

Marketing director Sally Abbott said: “I’m delighted to announce Claire’s new role as head of innovation. Having generated great successes already in the marketing and commercial teams, and with so many outstanding accolades under her belt, it’s easy to see why Claire has rapidly risen through the ranks. ​

“Her sheer determination, drive and passion set her up well to head up the innovation team and we look forward to seeing her continued progress with the support of the business.”​