Sugar tax

The sugar tax: what do millennials really think?

By Michael Stones contact

- Last updated on GMT

What do youngsters really think about the impact of the soft drinks levy, due to be introduced in 2018? After research published in The Lancet last week backed claims that the levy alone could not remedy Britain’s obesity epidemic, we look back at video interviews exploring how young people think the levy will impact their buying habits.

In a series of wide-ranging interviews with millennial shoppers, the video probes their reactions to the impact of a sugar tax and whether or not they have enough information to make informed, healthy choices for food and drink products.

Role of food and drink manufacturers

Another key theme of the interviews was the perceived role of food and drink manufacturers in reducing the sugar content of their products and their responsibility to help shoppers in making healthier choices.

This video, filmed earlier this year, was supplied courtesy of video insights company Vox Pops International​.

Meanwhile, The Lancet​ study published last week claimed that obesity cases in adults and children could be cut by 144,000 a year​, following a 30% reduction in the sugar content of drinks with more than 8g of sugar per 100ml and a 15% reduction in drinks with 5–8gm of sugar per 100ml.

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