Slideable labels give consumers a better view

Ravenwood to exhibit sliding labels at Foodex

Related tags Label

Two new linerless labels will be exhibited by Ravenwood UK at Foodex 2014.

They include a ‘slideable’ label made from thicker materials up to 300g/m2, which can be applied automatically by Nobac 500 applicators. Unlike conventional linerless labels, they slide on the pack so consumers can view the product inside. The ‘slideable’ labels are sleeves with a difference in that they come on a roll.

This enables automated packing even with high numbers of products, such as fresh foods and ready-meals. It uses an on-demand printer, removing the need to have sleeves pre-printed, which often leads to unused sleeves being thrown away.

Also new for 2014 is ‘skin pack’ labelling. Nobac 400 and 500 machines can now be ordered with skin pack labelling capabilities to give products an extended shelf-life. The main benefit of skin pack technology is that various products can be packed in fewer trays as the product can be applied to fit to a standard tray, which can simply incorporate large and smaller items.

Contact: Ravenwood UK

Foodex stand No: G360

Related topics Packaging materials

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