Meat Free

Here are four things we learnt at Plant-Based World Expo Europe


Plant-based World Expo Europe 2023: Four things we learned

By Gwen Ridler

Food and drink firms from across Europe descended on Plant-Based World Expo Europe at the London Excel Centre to learn more about the latest trends in the sector. Here are four of our takeaways from this year’s show.

Food Manufacture explores the meat and poultry markets and the key drivers and challenges they currently face. Credit: Getty/fotostorm


'Meating' demand: Animal-based proteins versus cell-based agriculture

By Gwen Ridler

As demand for meat and poultry continues to grow, Food Manufacture explores what is driving sales of animal-based protein and whether or not the advent of cell-based meat is truly the herald of things to come, or a half-baked pipedream limited by a lack...

ITV has invested in THIS in return for adverting inventory across its channels and streaming service ITVX


ITV invests in plant-based meat business THIS

By Gwen Ridler

Plant-based meat business THIS has received £1.5m of investment from broadcaster ITV in exchange for advertising inventory across its channels and streaming service.

An offensive vegan ad has been banned by the ASA. Image: Getty, Dimitri Otis


Vegan ad slammed for offensive content

By Gwen Ridler

A gory video ad featuring a yogurt pot full of blood and guts has been banned by the Advertising Standards Authority (ASA).

From p[lant-based to sugar replacement, we observe some of the biggerst trends for the year so far


Mid point trends: Developments and innovation in food and drink

By Gwen Ridler

From the continued growth of the plant-based meat alternatives in a sea of administrations, to the latest innovations in coffee flavours and everything in between, we explore some of the need-to-know trends in the food and drink manufacturing industry....

Shoppers want products to drop the plant-based label in favour of clearer indication of their ingredients


Plant-based puts punters off products

By Gwen Ridler

Consumers are less likely to choose food products that have ‘plant-based’ or ‘vegan’ labels on them, according to research commissioned by dairy-free cheese brand Julienne Bruno.


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