The ASA agreed with Premier Foods and Allied Bakeries that the Warburtons' advert was misleading

Warburtons’ ad banned after Premier Foods complains

By Michael Stones

A national press advert from Warburtons – stating ‘No.1 Now London's biggest bakers’ – has been banned by the Advertising Standards Authority (ASA), after complaints from Premier Foods and Allied Bakeries.

Movers and bakers

Movers and bakers

By Elaine Watson

Warburtons' southern invasion continues apace with the launch of a modern, £45M bakery in Avonmouth, Bristol. Elaine Watson reports

A baker born and bread

A baker born and bread

By Rick Pendrous

The cut and thrust of production wraps up working at Warburtons for Mark Picconi


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