Sports Nutrition

My protein has signed a five year deal with Iceland Foods to develop a new ready meals range

Myprotein signs five-year Iceland deal

By Gwen Ridler

Sports nutrition brand Myprotein has signed a five-year deal with Iceland Foods to launch its range of frozen ready meals into supermarket stores across the UK and overseas.

New rules of HFSS foods risk damaging the sports nutrition industry, claimed ESSNA

Sports nutrition at risk from HFSS guidelines

By Gwen Ridler

Poorly defined restrictions on products high in fat, sugar and salt (HFSS) in the Government’s obesity regulation efforts could risk damaging the sport nutrition industry, the European Specialist Sport Nutrition Alliance (ESSNA) claims.

Sales of sports nutrition are set to grow by 9% by 2018

Claim, set and match

As competition in the burgeoning sports category hots up, how do you ensure your brand stands out against the background of European health claims regulation? asks Paul Gander

Some Member States want a soft landing for sports foods

Spin the bottle

By Paul Gander

Debate about the future EU regulation of sports nutrition is intensifying. Paul Gander asks what impact different outcomes might have on innovation.

Muscling in

Muscling in

The sports nutrition sector continues to expand and seek out new markets; a growth accompanied by important new research developments in Europe and the US, says Paul Gander