Social Media

Calver: Video content can have real value

Linking food and drink packs to social media

By Paul Gander

Drinks brands, and particularly premium brands, illustrate many of the ways in which packaging can interact more effectively with social media messaging and link with integrated marketing, according to one specialist.

Nearly half of food industry firms surveyed lacked a policy to exploit social media

Food industry faces increased social media risk

By Rod Addy

Food companies face increased risks from social media because they still do not have developed policies for tools such as Twitter and Facebook, according to the law firm Roythornes.

Click to shop: Technology and social media are increasingly influencing shopping patterns, said Waitrose

Top seven food and drink trends for 2014: Waitrose

By Michael Stones

The influence of technology and social media on the nation’s diet is the top of seven key food and drink trends, identified by posh retailer Waitrose this year, based on millions of purchases in shops and online.

Food and drinks firms should follow people online to keep track of trends

Don’t miss ‘significant’ social media opportunities

By Laurence Gibbons

Food and drink firms should pay close attention to social media discussions to ensure they make the most of “significant opportunities” and emerging trends identified online, according to a new report by social media monitoring firm Brandwatch.

Overheard at Waitrose: “Daddy, does Lego have a silent T, like merlot?”

Overheard at Waitrose Facebook page goes viral

By Michael Stones

A new Facebook page – Overheard in Waitrose – allegedly reporting conversations overheard in the posh retailer has gone viral with more than 175,0000 ‘likes’ in its first four days.

Buying likes on Facebook is not good marketing practice, according to the Chartered Institute of Marketing

Ten commandments of social media launched

By Rick Pendrous

Social media should not be used by food and drink manufacturers and retailers to make false marketing claims as a means of driving sales, according to the Chartered Institute of Marketing (CIM), which has launched a campaign to encourage companies to...

Timing your tweets right could boost sales of your products

Teatime tweets drive food manufacturers’ sales

By Michael Stones

Timing social media posts to reach customers at key times of the day – such as before teatime – is helping food manufacturers to boost sales and engage new customers, according a seminar at the Foodex trade event last week.

Richard Clothier: 'Social media can really be the stone that can fell the giant'

Foodex 2014

Food firms need to engage more through social media

By Rick Pendrous

Food and drink manufacturers need to embrace social media if they are to better communicate with potential consumers and drive sales of their products, according to companies that are successfully using Facebook and Twitter to engage with people.

Social media, such as Twitter, is proving useful for investigating food poisoning outbreaks

Twitter helped probe into food poisoning outbreak

By Rick Pendrous

Social media is increasingly being used to identify the sources of food poisoning, following its use by investigators from Public Health England (PHE) to narrow down a large multiple pathogen outbreak at an outdoor food festival in Newcastle upon Tyne...

Soft sell: Asda is using social media to encourage consumer engagement and drive product innovation, rather than as a direct sales tool, said its chief marketing officer Stephen Smith

Asda uses social media to engage consumers

By Rick Pendrous

Asda is using social media to encourage consumer engagement and drive its latest product innovation, rather than as a direct sales tool because consumers don’t like it being used to sell to them, according to the retailer’s chief marketing officer Stephen...

Twitter, Facebook and other social media outlets can be 'a minefield', warns a leading expert

Social media ‘minefield’ warning for food suppliers

By Rick Pendrous

Social media is a “minefield” and is forcing food manufacturers and retailers to radically change their business systems and the way they manage consumer complaints, according to the boss of a leading food chain traceability and auditing software company.

Good signs: Asda plans to feature the best social media posts about its Chosen by You own-label on food packages

Asda steps up social media, as festival runs workshop

By Mike Stones

Asda is stepping up its social media programme by attaching real social media comments to its Chosen By You own-label food range, while – in an unrelated move – Scottish food businesses have been invited to a free social media workshop at a local festival.

Innocent won top place in a hot 100 list of firms judged to make the best use of social media

Innocent scores top in hot 100 social media list

By Sarah Hills

Smoothie, drinks and veg pot maker Innocent has shown how to get ahead in social networking by winning first place in a list of 100 brands judged to make the best use of social media.

Welcome to his world: Social media allows Jones to connect with his consumers

How food manufacturers make Facebook and Twitter pay

By Mike Stones

Social media-savvy food manufacturers use Facebook and Twitter to forge links with customers that boosts sales in ways that large firms cannot, claims Wilfred Emmanuel Jones, founder of the Black Farmer brand.

Do you know your Facebook from your Twitter? Does your firm make the most of the business opportunities social media offers? To find answers to those questions, make a date to attend Food Manufacture's 2011 Product Recall Conference at the National Motorcycle Museum on Wednesday, November 23. Social media consultant Matthew Yeomans will explain how to harness the power of social media tools to benefit your food or beverage business. For more information, phone 01293 610433 or see article

Food and beverage firms switch on to social media

By Rick Pendrous

Food and drink manufacturers have been told they can no longer ignore social media, as news emerges that drinks giant Diageo has signed up to the social network site Facebook.

Shouting (food safety issues) from the rooftops is important, but remember that consumers will notice inaccurate or mixed messages

SPECIAL EDITION: RISK COMMUNICATION

How to deal with food safety Doomsday...

By Ben Bouckley

Growing scrutiny of food suppliers means an increasing focus on food safety issues. In this special edition article on risk, we look at how producers can communicate potential risks to consumers while protecting their brand reputation, in the event of...

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