Sales of probiotic food, drink and supplements are set to reach £29bn by 2018, as consumers seek food-based answers to health issues, according to one expert commentator.
Hopes are rising that the use of the term ‘probiotic’ will not have to disappear on products following the failure of the European Food Safety Authority (EFSA) to give approval for a generic health claim for the ingredient last year.
An alliance between Chr Hansen and Fresh Beverages International will enable manufacturers of non-refrigerated beverages to add probiotics to their drinks.
The probiotics industry in Europe has launched scientific and legal bids to counter an EU-wide ban on using the word 'probiotic' on packaging and marketing materials.
Probiotic yogurt brands and supermarket own-label equivalents are leading a revolution in marketing of these products in advance of a ban, which comes into effect in December.
Loopholes in the law may save probiotic yogurt manufacturers from having to remove products from sale when the new EU nutrition and health claims legislation comes into effect.
With a growing body of evidence to support their gut and bone health claims, manufacturers should be rooting for prebiotics, says Tim Van der Schraelen
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A new research project is being proposed to establish just how effective prebiotic ingredients -- substances that feed the friendly bacteria present...
