Oat

Brothers David and Bill Jordan launched the Jordans cereals brand, which includes a range of breakfast cereals

Breaking News

Jordan brothers in major breakfast cereal deal

By Rod Addy

David and Bill Jordan, the brothers who launched the Jordans cereals brand, have taken over ownership of European Oat Millers (EOM), a major supplier of breakfast cereal ingredients and own-label breakfast cereals.

Porridge is going trendy by appealing to a younger audience

Porridge goes trendy as top breakfast choice

By Mike Stones

Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

Grain train

Grain train

By Michelle Knott

Heart health ingredients based on oats and barley are set to become serious contenders in the growing fortified functional food market.

The super bowl

The super bowl

By Rod Addy

Weight management and heart health are making oats, multigrains and natural ingredients more popular in the cereals category, says Rod Addy

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