The co-owner and managing director of Glebe Farm Foods looks at what the future may hold for the humble oat as consumer tastes and needs continue to evolve.
David and Bill Jordan, the brothers who launched the Jordans cereals brand, have taken over ownership of European Oat Millers (EOM), a major supplier of breakfast cereal ingredients and own-label breakfast cereals.
Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.
Restricting TV advertising of unhealthy cereals to children has reduced sales in the sector worth £318.3m/year, according to a new report from research firm Key Note.
Patents filed by PepsiCo and Cargill reveal they are exploring new sources of natural sweeteners from oats and monatin, a naturally-occurring substance found in a plant grown in South Africa.
Wellness Foods, the new owner of upmarket health food brand Dorset Cereals, has promised to pump further investment into the business following last...
