David and Bill Jordan, the brothers who launched the Jordans cereals brand, have taken over ownership of European Oat Millers (EOM), a major supplier of breakfast cereal ingredients and own-label breakfast cereals.
Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.
Restricting TV advertising of unhealthy cereals to children has reduced sales in the sector worth £318.3m/year, according to a new report from research firm Key Note.
Patents filed by PepsiCo and Cargill reveal they are exploring new sources of natural sweeteners from oats and monatin, a naturally-occurring substance found in a plant grown in South Africa.
Wellness Foods, the new owner of upmarket health food brand Dorset Cereals, has promised to pump further investment into the business following last...
