Mind

Consumers shouldn't be mislead by clean label

Health Ingredients Europe

Stop misusing natural, expert urges

By Nicholas Robinson

Manufacturers must avoid misleading consumers into thinking natural products are intrinsically healthier for them, an industry expert has urged.

Consumers will not choose a food product if they have to think about whether to buy it or not

Food firms must cater for consumers on autopilot

By Laurence Gibbons

Food and drink manufacturers need to make their products appear to be an effortless choice for consumers operating on autopilot and stop over rationalising their habits, advises leading behavioural scientist Dr Nick Southgate.

Brain function can be boosted by a range of ingredients, studies claim

Food firms get aid for brain claims

By Rod Addy

Leatherhead Food Research (LFR) is working on a project to support food and drink processors seeking to make cognitive performance claims for their products.

Spotlight

Several exciting new products have already been launched in April 2024, with more still to come. Credit: Warburtons / I.T.S / Wall's / Purity Brewing NPD: Warburtons, I.T.S and Wall’s announce product launches McCain is a leading producer of frozen potato products such as chips. Credit: Getty / gwmullis McCain 'proud' of £77.3m pre-tax profit on the back of £170m investment The Real Wrap Co produces a wide range of sandwiches, wraps and salads. Credit: Getty / Sofia Alarcon Samworth Brothers acquires The Real Wrap Co Geoff Eaton shares some of his experiences which have required real resilience with The Talent Poole this month Resilience within food leadership Mintec breaks down the latest changes in confectionery ingredients prices. Image: Getty, fcafotodigital Confectionery ingredients price report

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