Such a sight is less common on the UK high street, with sluggish gum sales throughout 2010.

Sticky times for gum in confectionery, says Keynote

By Ben Bouckley

The UK market for chewing- and bubble gum has hit a sticky patch, says research firm Key Note, with a focus from major brands such as Wrigley on mint gum marking a return to “simpler and more effective products”.

Peppersmith co-founders Mike Stevens and Dan Shrimpton

By gum, I think they've got it!

Ben & Jerry, Green & Black, and, er, Mike & Dan? If Peppersmith gum co-founders Mike Stevens and Dan Shrimpton are not quite household names just yet, give it a few years and they might just turn out to be one of grocery’s more interesting...


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