The UK market for chewing- and bubble gum has hit a sticky patch, says research firm Key Note, with a focus from major brands such as Wrigley on mint gum marking a return to “simpler and more effective products”.
Ben & Jerry, Green & Black, and, er, Mike & Dan? If Peppersmith gum co-founders Mike Stevens and Dan Shrimpton are not quite household names just yet, give it a few years and they might just turn out to be one of grocery’s more interesting...
Peppersmith - the premium chewing gum firm created by former Innocent Drinks executives Mike Stevens and Dan Shrimpton, is aiming to expand beyond gum into mints and other confectionery products.
