Breakfast Cereals

Nestlé plans a 10% reduction in sugar in its breakfast cereals by 2018

Nestlé plans cereal sugar cuts by 10%

By Gwen Ridler

Nestlé plans to cut sugar in its breakfast cereals by a further 10% by the end of 2018, as it continues to reformulate across its product portfolio.

Cereal makers are always looking for ways to reduce sugar, claims the Association of Cereal Food Manufacturers

Cereal makers looking for sugar reduction plans

By Matt Atherton

Cereal manufacturers are trying to cut sugar, claims the Association of Cereal Food Manufacturers (ACFM), after pressure groups claimed some breakfast cereals contained “shocking levels of sugar”.

Kellogg and Nestlé defended themselves over claims its cereals were high in sugar

Cereal firms defend sugar and salt content levels

By Matt Atherton

Leading cereal manufacturers are striving to slash sugar and salt content, according to the Association of Cereal Food Manufacturers (ACFM), after it was revealed that more than half of Kellogg’s and Nestlé’s UK breakfast cereals were high in sugar.

Breakfast club

Breakfast club

By Anne Bruce

When it comes to media whipping boys, the breakfast cereals sector is up there with Gordon Brown and speed cameras.

Crunch munch

Crunch munch

Cereals and cereal bar manufacturers must create fresh opportunities for existing products as well as developing new ones to drive sales over the...

Raised hopes

Raised hopes

Consumption of bread and cakes is pretty flat, but there are opportunities to drive margins in niche areas, says RTS Resource

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