Weetabix may be sold by majority owner Bright Food Group (Flickr/AlexParis)

Weetabix may be sold in £1bn deal

By Matt Atherton

Weetabix could be sold for about £1bn in January, after its majority owner – China’s Bright Food Group – reportedly hired Goldman Sachs to sell the breakfast cereal manufacturer.

Tesco has donated more than 2M bowls of cereal to hungry children

Tesco provides 2M charity magic breakfasts

By Laurence Gibbons

Tesco donated more than 2M bowls of cereal to the charity Magic Breakfast clubs during the 2014/15 school year, according to the retailer.

Hines is predicting own-label market growth

A big unknown in cereal

By Nicholas Robinson

Own-label manufacturers are secretive. But John Hiles is ready to rip open the box of the cereal business he heads, Nicholas Robinson reports

Weetabix reduces its motor failures

Weetabix reduces its motor failures

Weetabix has saved thousands of pounds in maintenance costs by eliminating motor failures at its factory in Corby, following the installation of Marlin stainless steel AC motors from Lafert. These replaced conventional motors on its breakfast cereal extruders.

Traditional cooked breakfasts with a healthy twist are making a comeback

Indulgence, satiety key 2014 breakfast trends

By Rod Addy

Breakfasts targeting satiety or indulgence will rise in popularity this year, according to Celia Holt, food director at product development consultancy Food Innovation Solutions (FIS).

Cereal manufacturers offered new way to cut acrylamide

New product categories for asparaginase

In recent years, acrylamide has triggered health concerns among food manufacturers and health authorities. To address these, Novozymes introduced the asparaginase Acrylaway in 2007: a product that is used industrially in more than 30 countries in products...

Greggs bakeries rising nicely

Greggs bakeries rising nicely

By Ben Bouckley

Greggs has confirmed its new bakery in Balliol Park in Newcastle will open in the second half of 2011, where it forms part of a £60m capital expenditure plan this year.

Brit cereals go Statesside

Brit cereals go Statesside

By Sarah Britton

Dorset Cereals' fresh approach to breakfast foods has caught the attention of the Home Grown Cereals Authority (HGCA). The group awarded the firm an...


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