Munden, who stepped down from Unilever earlier this year, officially joins the climate action NGO later this month to replace Julie Hill, who was chair for two consecutive terms.
Munden joined Unilever in 1990 as a graduate trainee in marketing, working in many product categories across Europe, Australia and North America.
The company became a founding member of the UK Plastics Pact during his time as executive vice president and general manager UK & Ireland, and a co-founder of the Flexible Plastic Fund. He is also Chair of Ad Net Zero which is working with the advertising industry to deliver sustainable behaviour change and net zero goals by 2030.
Julie Hill steps down having served eight years as WRAP chair. She has had a 35-year career in environmental policy and politics.
Sebastian Munden, WRAP chair, said: “I am delighted to join WRAP at this key stage in its twenty-year history. The next few years will be critical for people and the planet. Climate change will only get worse, and resources will only become more strained and less secure unless we act now.
Food to plastics
“From food to plastics, we must change how we treat our world, the way we use its resources, and reduce waste. I see WRAP as a major force in the fight against climate change, and a key organisation building systemic change through an increasingly global network of collaboration with both governments and business.”
Richard Swannell, interim ceo WRAP said: “We are delighted to have Sebastian join WRAP. He brings a huge wealth of experience and drive for putting sustainability at the heart of how businesses operate that has truly changed business culture. He has been a huge supporter of WRAP’s work in transforming our food and plastic packaging systems - helping us launch the UK Plastics Pact in 2018 and supporting the Courtauld Commitment 2030 throughout his time at Unilever. I look forward to collaborating with him more closely.”