Export sales success for Mash Direct

By Gwen Ridler

- Last updated on GMT

Export sales success for Mash Direct

Related tags fresh food

Foodservice sales and exports success has propelled prepared vegetable and ready meals manufacturer Mash Direct to another year of growth.

The brand’s Great Britain retail sales in 2019 were up 10.3% year-on-year, reportedly the highest growth in the category, while sales in the Republic of Ireland increased by 8.7%. Total turnover for the company last year grew 6.2%.

Up to 52.6% of Mash Direct’s sales are now generated on the UK mainland, with its products now available in multiple outlets, including Ocado, Waitrose and Amazon Fresh Booths.

Sales to Great Britain

Foodservice sales to Great Britain grew 28.2% from £1.8m to £2.3m. In total, the manufacturer sold 35 packs of Mash Direct products every minute.

Mash has seen phenomenal growth since it won Most Innovative Small Food or Drink Manufacturer of the Year at the Food Manufacture​ Excellence Awards in 2013.

The business went on to sweep the 2016 awards, taking home the title of Food Manufacture​ Company of the Year and Chilled, Fresh and Dairy Manufacturing Company of the Year.

Supply deals

Since then, the manufacturer has secured deals with major retailers across the country, including a £1m distribution deal with Morrisons and a new contract to supply Asda with five new products in 2017.

Last year saw Mash Direct focus on growing distribution channels, while new product development boosted sales in its native Northern Ireland.

The manufacturer now employs around 217 people and has a portfolio of more than 50 products.

Meanwhile, Princes has reported a 56% jump in operating profit to £15m in its financial results for the year ended 31 March 2019,​ capping off a productive year of investment in plant and sustainability.

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