Lamb2Ewe is an online business that aims to “transform” the way meat gets from the farm to dinner tables.
Owners Tom Kitchen-Dunn and Jack Bostock will ask the Dragons to invest in the business that aims to give farmers better prices for their livestock, enabling them to adhere to top welfare standards.
The Holmfirth-based business, which has been trading for almost a year, was created when the entrepreneurs spotted a gap in the market for top-quality, high-welfare sustainable meat.
Kitchen-Dunn has a background in sales and marketing, while Bostock is a full-time shepherd.
Phenomenal first year
Kitchen-Dunn said it had been a “phenomenal” first year for the company.
“Sales are growing brilliantly, we’ve expanded our range, we’re opening our first bricks-and-mortar shop in the next few weeks’ and we’ve also been shortlisted for two British Farming Awards,” he added. “When the opportunity came up to apply for Dragons’ Den, we jumped at the chance.”
He claimed facing the Dragons was a “pretty nerve-wracking experience”, but also a valuable opportunity to present our business to such successful, inspirational entrepreneurs.
“We’d love to be able to tell you how we got on, but you’ll just have to tune in and watch!” Kitchen-Dunn said.
Lamb2Ewe said its meat aspired to be premium quality, reared to high-welfare standards and non-religiously slaughtered.
Eco-friendly delivery method
All products are delivered in eco-friendly boxes that do not require refrigeration, so use less fuel in transit.
As well as lamb, chicken, beef and pork, a range of pies, veg boxes and spice mixes can all be ordered online through the company.
Last month, Mak Tok founder William Chew talked to Food Manufacture about his appearance on Dragons’ Den, and what drove him to pitch for investment in his chilli paste company.
In February, a salmon-skin crisp maker, who turned down an offer on Dragons’ Den, revealed the firm went on to secure backing from a leading salmon-industry mogul.