The former vice president of strategy and transformational projects for the Iberian business unit was promoted into the role this week and will be responsible for leading CCEP’s end-to-end supply chain in 13 countries.
Echeverria has more than 20 years’ experience working with international consumer goods companies – before joining Coca Cola in 2005 he was employed by both Procter & Gamble and Danone.
‘Key role’ in the business
During his 14 years with the soft drinks giant, Echeverría has played a ‘key role’ in bottling integration in Iberia, as well as the formation of CCEP’s supply chain organisation, the business said.
Speaking about Echeverría’s appointment, Damian Gammell, chief executive of Coca-Cola European Partners, added: “José Antonio will lead customer service and supply chain, which plays a vital role in ensuring we deliver a superior experience for all our customers.
“This is also integral to delivering our vision of an expanded portfolio of great drinks and our commitment to sustainable packaging.”
Lewis has left CCEP to join metal packaging firm Ball Corporation.
Meanwhile, last month, CCEP announced it had ploughed £23m into its East Kilbride operation – including £21m on two new Capri-Sun production lines.