The cereal and snack producer aimed to make 100% of its packaging sustainable by 2025, a move mirrored across all of its global markets.
The green initiative is being boosted by a collaboration with recycling company TerraCycle. The venture would involve consumers mailing empty Pringles cans to the recycler using freepost labels, in return for charitable donations that could be redeemed for the school, charity or non-profit or their choice.
Current local-authority-based public recycling infrastructure in the UK mean that Pringles cans are not currently recyclable. This new partnership provides a consistent nationwide solution for shoppers.
Kellogg’s has also announced plans to change its cereal pouches to a recycle-ready material by late 2019, a move it said would remove about 480t of non-recyclable packaging from its British and European supply chains each year.
Managing director Oli Morton said: “We’re committed to playing our part to safeguard the future of our planet.
“While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it’s our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers.”
Eliminating single-use plastics
The move to purely sustainable packaging follows Kellogg’s transition to compostable and paper foodservice products in all its factories and offices globally by the end of 2018. It aims to fully remove single-use foam and plastic catering ware, plastic straws and plastic water bottles.
“Nurturing our planet is a foundational value of Kellogg,” said Steve Cahillane, chairman and chief executive. “It’s imperative we are part of a solution that ensures a healthy and sustainable planet for all people around the world.”
Meanwhile, more than half of consumers in the UK are in favour of a tax on all plastic packaging on food products, according to research from a specialist consultancy.