Call for evidence on UK food’s overseas image

By James Ridler contact

- Last updated on GMT

People have been asked to submit their views on the government's role in promoting British food and drink
People have been asked to submit their views on the government's role in promoting British food and drink
The Environment, Food and Rural Affairs (EFRA) Committee has called for written evidence on how effective the UK Government is at promoting and marketing British food and drink overseas.

Evidence submitted will be used as part of the Committee’s Brand Britain: Promoting and Marketing British Food and Drink inquiry.

The inquiry will focus on the current success of the Food is GREAT campaign, how the UK Government is working with industry partners to help build global recognition of UK excellence in food and drink, and identifying and opening new markets to UK products.

Image of the UK food overseas

Members of the public were encouraged to submit evidence and observations on nine key issues surrounding British food and drink, including the image of the UK food overseas, the role of European protected status and encouraging UK consumers to buy British. A full list can be found in the box below.

Chair of the EFRA Committee Neil Parish said: “It is essential that the Government takes steps to build Britain’s global brand for food and drink and works with industry to promote our food and drink excellence around the world.

“Our inquiry will assess the merits of the Food is GREAT campaign, and its success in promoting British products at home and abroad.” 

Written evidence should be submitted through the Committee’s web porta​l​ by midnight on Friday 8 June.

Requests for observation and evidence

  1. How effectively is the UK Government promoting and marketing British food and drink abroad?
  2. Does British food and drink have an identifiable ‘brand’ overseas?
  3. What opportunities and challenges exist in promoting and marketing British products abroad?
  4. How effective is the support given by the UK Government to trade bodies and companies to break into overseas markets?
  5. How effectively are the Department for Environment, Food and Rural Affairs and the Department for International Trade working with the devolved administrations to promote British food and drink?
  6. What is the role of European protected status for food and drink?
  7. What role do trade bodies have in facilitating and supporting the growth of British food and drink at home and abroad?
  8. How can the UK Government leverage industry quality marks, such as the Red Tractor Assured Food Standard, to underpin the UK’s reputation for high standards at home and abroad?
  9. What can be done to encourage consumers to buy British at home?

Related topics: Regulation, Supply Chain

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