In the UK, the company has said it is taking steps to make a difference by investing in the latest recycling facilities, including the Lincolnshire-based Clean Tech plant, Europe’s largest plastics recycling facility.
Clean Tech intends to expand its capacity and production capabilities to ensure all Coca-Cola plastic bottles in Great Britain contain at least 50% recycled plastic by 2020.
“Consumers around the world care about our planet,” said James Quincey, president and ceo, The Coca-Cola Company. “They want and expect companies like ours to be leaders and help make a litter-free world possible.
“Through our World Without Waste vision, we are investing in our planet and in our packaging to help make the world’s packaging problem a thing of the past.”
Quincey, who is heading to Davos, Switzerland, this week for the World Economic Forum annual meeting, said the company would continue to focus on developing 100% recyclable packaging and reducing the amount of plastic in its bottles.