Frozen food manufacturers have ‘lots of opportunity’

By Matt Atherton

- Last updated on GMT

Related tags Industry

Frozen food manufacturers should follow consumer trends closely to benefit from the key drivers of the industry, according to British Frozen Food Federation (BFFF) chief executive Brian Young.

“There are some key market drivers, as far as growth is concerned,”​ said Young. “Food manufacturers need to stay very close to consumers”​ to benefit from the growth opportunities, Young told in an exclusive video interview.

Commenting on the publication of a new frozen food industry report, Young highlighted its predictions of between 3% and 5% growth in food service, and between 2% and 3% in food retail.

‘Food delivered daily and by the hour’

“In food service, for example, we’re seeing many new cuisines. We’re seeing food delivered daily and by the hour on different menus,​said Young.

​You need to follow the trends, you need to be up with the trends and you need to deliver that in a way that’s appropriate for the modern consumer.”

Young also explained how manufacturers could unlock extra value from the frozen food sector.

‘Lots and lots of opportunity’

​[There is] lots and lots of opportunity ​[to benefit]. ​[We] see growth of between three and five per cent for the next five years within food service, and perhaps two to three per cent in food retail.”

You can still watch the first of’s three-part interview with Young. We discussed the outlook for the frozen food industry​ based on the results of a BFFF report.

Meanwhile, watch out for the conclusion to our exclusive interview this week, when Young offers advice to his successor, John Hyman.

British Frozen Food Federation Report – at a glance

  • Total market value: £8.13bn
  • Retail: £3.73bn
  • Foodservice: £2.4M
  • Retail growth: 2% over next five years
  • Foodservice growth: more than 2%

Read more about the report here

Related topics Frozen

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