How horse riding helped food boss in business

By Laurence Gibbons

- Last updated on GMT

Related tags Horse

Dawn Foods’s boss Chris Jenkins urged food and drink businesses to show the courage of their convictions in order to secure business success.

This was valuable business he learnt in the saddle when he used to ride horses as a youngster, Jenkins told in this exclusive video.

“Kick on. When I was younger I used to ride horses quite a bit and I always found if you slowed as you came into a fence you ended up in the bottom of the ditch,”​ he said.

‘I’ll say: kick on’

“My dad used to say to me ‘whatever you do, kick on because if you're going fast enough you’ll either go through it or you’ll end up coming out the other side’ – so that’s the one thing I’ll say: kick on.”

Watch this video to see Jenkins explain his top tip for food and drink businesses managers planning their industry careers.

Don’t miss our Big Interview feature with Jenkins in February’s edition of Food Manufacture​ magazine. To subscribe to Food Manufacture, click here.  

In a separate video interview, Jenkins explained how retaining staff was integral to business.

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