Consumers have grown to demand more immediacy of food and drink products and have become more promiscuous when shopping, Denney-Finch told FoodManufacture.co.uk in this exclusive video filmed at the IGD’s BigDebate conference in London last week.
“What we’re dealing with here is a huge cultural shift and whether you’re a retailer or a manufacturer it’s key you respond to that cultural change,” she claimed.
“We’re leading such hectic lives now and we’re used to having what we want, when we want it. In terms of loyalty, shoppers are now much more promiscuous than they’ve ever been before and they absolutely are looking for convenience.”
This convenience did not necessarily mean a convenience store, but more shoppers seeking a store close to home that they can navigate around quickly, she added.
Watch this video to find out how food and drink manufacturers should respond to this challenge.
Improvement in own-label
Denney-Finch also said food and drink manufacturers must respond to more consumers recognising an improvement in supermarket own-label products.
Meanwhile, look out for our exclusive video interview with Genius founder Lucinda Bruce-Gardyne filmed at the IGD’s conference later this week.