The range introduced covers three new products: Weetabix Crispy Minis Chocolate Chip, Weetabix Crispy Minis Banana and Weetos pots.
The 95.5mm diameter omnipet polyester lids supplied feature bold, five-colour designs, with pin dot embossing to provide extra impact and grab shoppers' attention on-shelf in stores. The initial print run was 50,000 units of each of the three products.
“We introduced these new breakfast pots to appeal to consumers looking for a quick and nutritious breakfast they can eat anywhere,” says Mark Tyrrell, Weetabix’s packaging control manager.
“The on-the-go breakfast market is growing as more and more people eat their breakfast out of the home and this represents a big opportunity for retailers.”
Contact: Clondalkin Flexible Packaging