Polyester lids for Weetabix pots

Polyester lids for Weetabix pots

Related tags Pottery Packaging and labeling Packaging

Weetabix’s new single serving breakfast pot range, launched last February, features polyester lids supplied by Bury-based Clondalkin Flexible Packaging, formerly known as Chadwicks Lids.

The range introduced covers three new products: Weetabix Crispy Minis Chocolate Chip, Weetabix Crispy Minis Banana and Weetos pots.

The 95.5mm diameter omnipet polyester lids supplied feature bold, five-colour designs, with pin dot embossing to provide extra impact and grab shoppers' attention on-shelf in stores. The initial print run was 50,000 units of each of the three products.

“We introduced these new breakfast pots to appeal to consumers looking for a quick and nutritious breakfast they can eat anywhere,”​ says Mark Tyrrell, Weetabix’s packaging control manager.

“The on-the-go breakfast market is growing as more and more people eat their breakfast out of the home and this represents a big opportunity for retailers.”

Contact: Clondalkin Flexible Packaging

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