Polyester lids for Weetabix pots

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Polyester lids for Weetabix pots

Related tags: Pottery, Packaging and labeling, Packaging

Weetabix’s new single serving breakfast pot range, launched last February, features polyester lids supplied by Bury-based Clondalkin Flexible Packaging, formerly known as Chadwicks Lids.

The range introduced covers three new products: Weetabix Crispy Minis Chocolate Chip, Weetabix Crispy Minis Banana and Weetos pots.

The 95.5mm diameter omnipet polyester lids supplied feature bold, five-colour designs, with pin dot embossing to provide extra impact and grab shoppers' attention on-shelf in stores. The initial print run was 50,000 units of each of the three products.

“We introduced these new breakfast pots to appeal to consumers looking for a quick and nutritious breakfast they can eat anywhere,”​ says Mark Tyrrell, Weetabix’s packaging control manager.

“The on-the-go breakfast market is growing as more and more people eat their breakfast out of the home and this represents a big opportunity for retailers.”

Contact: Clondalkin Flexible Packaging

Related topics: Packaging materials

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