Unilever honours Queen’s Jubilee with royal Marmite

23-Apr-2012 - Last updated on 29-Apr-2012 at 19:16 GMT

Love it, Ma'am. Marmite has been re-styled as Ma'amite to honour the Queen's diamond jubilee

Marmite manufacturer Unilever has given the opinion-dividing spread a royal makeover to celebrate the Queen’s Diamond Jubilee.

For a limited period, pots of Marmite have been renamed “Ma’amite” and will come with a new look jar to honour the Queen’s 60^th year on the throne.

The brand has changed its famous yellow top to red and will be labelled with a union jack emblem featuring a picture of a crown.

The special spread will be available across UK stores from Monday April 30

British institution

Nicola Waymark, marketing manager at Unilever, said: “We wanted to pay a fitting tribute to the Queen – from one British institution to another. We just hope Ma’am loves it!”

The product was designed by Marmite’s creative partner, design firm Hornall Anderson UK.

Unilever has previously worked with the firm to produce limited edition offerings of the famous Marmite brand, including Guinness, champagne and chocolate flavours.