Trend five: Snacking, the Definitive Occasion
Trend five: Snacking, the Definitive Occasion
As consumers change the way they snack and what they consider a snack, snacking no longer will be an optional extra, but a “definitive occasion”.
“It is a central focus of innovation across all food and beverage categories, with 10% average annual growth of global food and beverage launches with a snacking claim over the past five years,” said Innova.
