Trend three: Alternative to all
As more consumers pay attention to health and sustainability, replacement foods and ingredients will be on the rise. Health will remain the number one reason to buy food alternatives, with this being consumers’ main reason for buying alternatives to bread, meat or dairy.
“The search for alternative proteins has resulted in a rising use of black beans, lentils, peas, rice, nuts & seeds, chickpea, and even insects, as protein ingredients for foods,” added Innova.