Poultry producer Kelly Turkeys has appointed Hayley Shadwell to the new position of production manager, as it expands its range by entering the growing charcuterie market.
Shadwell has 20 years’ experience with the Somerset ready meals producer Oscar Mayer, where she worked as manager of their factory, supplying produce to Sainsbury’s. At Sainsbury’s request, she went on to build a new satellite factory to produce a small niche range of ready meals that contained Class 1 Allergens – with a time limit of 18 weeks from concept to launch.
Paul Kelly, managing director of Kelly Turkeys, explained the decision.
“British charcuterie is in growth and it’s a category where our premium KellyBronze brand fits well,” he said. “With our breeding stock, we have the perfect supply of raw material. We have the facilities and the brand.
“The only building block needed was someone to head up production of these new lines within the business and, with her extensive experience, Hayley is ideally suited to this role.”