Former Kellogg’s snacks division boss Robert Woodall has joined British plant-based start-up The Meatless Farm Co as its chief executive.
As vice president and general manager for Europe, the Middle East and Asia for the snacks and breakfast cereal manufacturer. Woodall worked on global brands including Pringles, McVitie’s, and the Kellogg’s portfolio.
Woodall’s appointment followed the successful launch of the company’s meat-free range in Sainsbury’s stores in September last year.
Morten Toft Bech, founder of The Meatless Farm Co, said: “It’s fantastic news that Rob is joining the Meatless farmers. It is such an important time in the company’s evolution. Rob will bring a wealth of experience and knowledge to the company and help drive the growth of The Meatless Farm Co.”