Singing lasagne hits the right note with Waitrose customers
A singing lasagne proved a hit with Waitrose customers as sales of Charlie Bigham’s ready meals more than tripled as a result of the novelty dish.
Packs of the posh ready meal manufacturer blasted out renditions of Marvin Gaye’s ‘Let’s Get It On’ for the week leading up to Valentine’s Day in February.
Charlie Bigham’s was so confident in the combination of Gaye’s dulcet tones and their handmade ready meals for two that it offered a money back guarantee: “if you don’t get lucky between the sheets, you don’t pay for your eats.”
“There are few more seductive combinations than superb food and a bit of Marvin, so we’re very confident that our ‘money back’ guarantee will go unused,” the firm’s founder Charlie Bigham added.