Magician vanishes food waste
The UK’s food waste issue is so severe – the average UK household throws away more than £400 of food a year – it would take a magician to put an end to food waste.
One magician – Scottish sorcerer Elliot Bibby – teamed up with the Scottish government to try his best to make food waste vanish.
Bibby launched an educational and mind-blowing video of magic tricks that highlighted the extent of food waste in the UK.
He told FoodManufacture.co.uk: “I’m all for promoting the environment and saving food waste. Magic is what I do for a job. I learned a lot about food waste during the filming and was able to use magic to promote a good cause.
“Some people were more amazed by the savings they could make than the magic, which was quite interesting. I think they will think about [how much food they waste] more now.”
Watch the video here.