Food Manufacture Excellence Awards

Simply Doughnuts in NPD and export push

By Rod Addy & James Ridler

- Last updated on GMT

Related tags Bakery

Simply Doughnuts, winner of the 2021 Food Manufacture Bakery Manufacturing Company of the Year award, is launching three new flavours and enjoying export success, founder, owner and managing director Shiraz Master explains in this exclusive podcast.

Commenting on the business' award win, company PA Fatima Jara said: "It's been a tough and challenging year and our team have been working very hard. When we heard about such a high profile award, we were all so proud that we were recognised. It helps everybody to work harder and motivates us more to overcome any challenges. It goes to the whole team of Simply Doughnuts."

Simply Doughnuts impressed the judges at the 2021 Food Manufacture Excellence Awards for its ability to marry long shelf-life with high quality assurance standards and systems.

Master told Food Manufacture​: "The main selling point for Simply Doughnuts is obviously long shelf-life and its uniqueness. That's our USP. We're always constantly looking to improve and enhance the quality even further but maybe extending further days of the shelf-life and not compromising on the quality at the same time."

Food Manufacture Excellence Awards 2021

The entry deadline for the Food Manufacture Excellence Awards 2022 has been extended by two weeks​, from 6 September to 20 September​ to give new and existing applicants the chance to complete their entries.

Entry is completely free and the awards will be announced on Thursday 10 February at London Hilton Bankside​. If your company has a story to tell of processing excellence in any of the 15 categories, do not delay - enter or complete your entry today! For more information, visit​.

Headline sponsor is Menzies​ ​and event sponsors are Dawn Foods​, Fowler Welch​, Ingredion​, KDH Projects​ and LI Europe​.

Master told Food Manufacture​ it has been a tough year, but Simply Doughnuts has successfully expanded its offer through supermarket customer Tesco and independent retail outlets. "We're always looking to find new partners in different sectors and different categories,"​ he added.

Listen to this six-minute podcast to discover the progress Simply Doughnuts has made in developing its export business, supported by new product development.

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