Quorn and Wibble Foods: Latest vegan launches

By James Ridler contact

- Last updated on GMT

Quorn and Wibble Foods unveiled new product listings this past week
Quorn and Wibble Foods unveiled new product listings this past week

Related tags: Npd, vegan, plant-based

Meat alternatives firm Quorn and plant-based jelly pot manufacturer Wibble Foods revealed new vegan NPD this week.

Quorn has launched a new Takeaway range to appeal to consumers looking for vegan or plant-based alternatives to traditional meat-based takeaway options.

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Quorn Buffalo Wings

The manufacturer has debuted three new products in the range, all made from its mycoprotein. This included the Quorn Crunchy Fillet Burger (launched exclusively in Asda stores), Quorn Buffalo Wings (launching in Tesco) and Quorn Crunchy Strips (also launching in Tesco stores).

 Gill Riley, marketing director at Quorn Foods UK, said: “Takeaway is growing in popularity as a family meal occasion, with the UK now eating 10m a week, but meat free takeaway options are still quite limited.

Vegan takeaway

“Shoppers are crying out for tasty vegan takeaway options and we’re confident that this new range will be a penetration driver within frozen meat free. Especially as we come into winter months, where shoppers are looking for more comforting eats at home.”

Quorn has also launched its Buffalo Wings into the foodservice market, alongside Quorn Southern Fried Wings, under its new ChiQin chicken alternative brand.

The two new offerings join the Buttermilk Style Chicken Burger that launched in April this year.

This month also saw vegan snacking desserts firm Wibble Foods secure listings for its range of ‘grown-up’ vegan jelly pots on online retailer Ocado.

Three flavours will be available through the retailer’s online store – Strawberry & Vanilla, Raspberry & Coconut and Orange & Ginger. The launch is hot on the heels of a successful listing with Wholefoods.

Pressed juices, no concentrate

Wibble jelly pots are made from pressed juices instead of concentrate and contain less than 35 calories per pot. The snacks are low in sugar and made with only plant-based ingredients.

Founder, Laura Friederich said: “The Ocado listing gives us mass market reach and enables us to connect with those consumers who may have not had jelly in years. It is the fourth favourite desert of Brits, yet many haven’t had it since they were a child.

“We will be fully supporting the Ocado listing with above and below the line campaigns while continuing to inspire consumers with fresh and exciting new products boasting unique and delicious flavours.”

Meanwhile, vegan meat alternatives, pastry slices inspired by world flavours and festive biscuit assortments all featured in our last round-up of new product launches​ from food manufacturers.

Related topics: NPD, Ambient foods, Veganism

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