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Singular piece carboard packaging designed to boost sustainability

By Gwen Ridler

- Last updated on GMT

DD Wrap is made from one piece of carboard, reducing the amount of material needed and can be easily respecced for different prodcuts
DD Wrap is made from one piece of carboard, reducing the amount of material needed and can be easily respecced for different prodcuts

Related tags Packaging Ambient

Global sustainable packaging company DS Smith has developed a new packaging option designed to reduce unneeded space, reduce CO2 emissions and still remain presentable to consumers on the shelf.

DD Wrap is created from a mono piece of cardboard without perforation at the front side, improving visibility and appeal at the point of display.

While the first wave of the new packaging has been developed to contain biscuits, DS Smith the packaging solution can be tailored bespoke for any other product range.

Circular design principles

With circular design principles at the core of its approach, DS Smith designers can minimise the amount of material and resources used and reduce empty spaces and air present in packaging boxes.

When transporting this new shelf ready packaging, all space is fully utilised reducing the volume of vehicles and unnecessary CO2 emissions, DS Smith claimed.

According to The Institute of Grocery Distribution (IGD), 53% of consumers felt that quality designed shelf-ready packaging improved brand communication and 85% said in-store marketing was more likely to influence their purchase decisions.

Francesco Barsanti – Sales, Marketing & Innovation director at DS Smith, Italy – said: “Designed correctly, shelf ready packaging has a vital part to play in the promotional mix, generating sales in-store at the crucial point of purchase.

‘Joined up solution’

“DS Smith works with marketing teams to ensure that the packaging reflects the brand positioning, achieves visual disruption in the category and helps promotions succeed. So, from design to production and supply, to recycling, we offer our customers a joined-up solution that is sustainable for all.”

Meanwhile, Gunna Drinks has launched the ‘UK’s first’ aluminium bottled soft drinks​ as part of its campaign to reduce the use of plastic within the sector.

With aluminium being ‘infinitely recyclable’, the bottles were claimed to have strong environmental credentials which – when paired with their wellness proposition – align with two of the biggest consumer demands in soft drinks right now.

Related topics Ambient foods Packaging & Labelling

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