The environmentally conscious drinks brand will be launching three new flavours in the 500ml aluminium bottles – Tropical Lemonade, Raspberry Lemonade and Twisted Lemonade.
These ‘immune boosting’ lemonades were launched to tap into the burgeoning demand for functional food and drink.
With aluminium being ‘infinitely recyclable’, the bottles were claimed to have strong environmental credentials which – when paired with their wellness proposition – align with two of the biggest consumer demands in soft drinks right now.
Melvin Jay, founder of Gunna Drinks, commented: “Putting the planet first is at the heart of GUNNA’s company ethos and we’re proud to be the first-to-market with aluminium bottled soft drinks. We’ve invested heavily in this new planet-friendly packaging and although this comes at a premium, costing around 10% more than other formats, our research resoundingly shows consumers are prepared to pay a little more to avoid plastic.
“Coupled with the new immune boosting sodas, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than twice the average price per litre spent on soft drinks.
‘Damaging single use plastic’
“We hope to see other brands follow suit and switch to an aluminium bottled format in place of the hugely damaging single use plastic that is all too common. We’re confident that this new packaging option will be a game-changer for our business, our customers and our planet."
According to Recycle Now, it is estimated that an average of 35.8 million plastic bottles are used every day in the UK, but only 19.8 million are recycled each day. This means there are on average 16 million plastic bottles a day not making their way into the recycling bin.
Meanwhile, baby food manufacturer Ella’s Kitchen has pledged to make 73% of its pouches fully recyclable at the kerbside by 2024, as part of its continuing efforts to boost sustainability across the brand and within the industry.