Tate & Lyle rebrands

Tate & Lyle has announced a rebrand, which will see it donning a new logo, imagery, tone of voice and narrative. 

The well-known ingredients company engaged global creative design agency, Bulletproof, to carry out this rebrand project which was tested out on colleagues and teams across the business.

Its global head of marketing, Helen Bass, explained that as its design work was evolving, Tate & Lyle discovered the “incredible power”​ of the ampersand in its name. “It is not just distinctive but communicates that Tate & Lyle can, and does, bring more.​

“This rebrand is not just a new logo or colours, it is a beacon of change for our organisation, creating a distinctive new brand, one powerful narrative, that stands out and brings it to life for ourselves and our customers.”​

At the heart of this new brand narrative sits the ethos of science, solutions and society.

“Our commitment to ‘Science, Solutions, Society’ was born out of a deep understanding of our purpose ‘Transforming Lives through the Science of Food’,” stated Nick Hampton, chief executive, Tate & Lyle. “After all, everything Tate & Lyle does is rooted in science. It’s through R&D and innovation – our understanding of the science of food – that we have the greatest impact, not only by supporting healthy living through our ingredients and solutions but because, by growing our business, we can also have a wider positive impact on our communities and the planet.​
“We are really excited to be able to share our new brand today – it truly reflects who we now are as a business and our ambition for the future, building on over 160 years of innovation.”​