Meadow Foods rebrands to support sustainability goals

By Gwen Ridler

- Last updated on GMT

Meadow Foods will now operate as five seperate business units
Meadow Foods will now operate as five seperate business units

Related tags Dairy plant-based

Value-added ingredients manufacturer Meadow Foods has undergone a brand refresh as it focuses on boosting sustainability within the business.

The business will be known simply as Meadow going forward and will compromise five business units: Meadow Milk; Meadow Fresh; Meadow Plant; Meadow Fats; and Meadow Confectionery.

Meadow’s sustainability push will see the company utilise new technology to help its customers better manage their carbon emissions ‘down to the SKU level’ and partnering with leading academic institutions to discover science-based solutions to the company’s biggest environmental and supply challenges.

Sustainable growth

Chief executive Raj Tugnait said: “Meadow has grown significantly and successfully in recent years but now is the time to press the accelerator on further sustainable growth. It’s a truly exciting time for both our teams, customers and suppliers as we navigate a new growth chapter for the business.

“We have big growth plans and sustainability is at the centre of this. Our ambition is to provide the lowest carbon footprint and the most sustainable dairy and non-dairy ingredients to the world’s best companies. We will do that by being environmentally responsible, creating resilient supply chains and leading the sector through solution focussed innovation.”

Meadow’s sustainability push and rebrand followed the recent appointment of Tugnait, who joined from Sysco Speciality Group in April this year.

“I spent 32 years in food under the Sysco banner,” ​said Tugnait. “We were dealing with the end customer, so we understood the retail/foodservice, the end user and what they want and we were dealing across all the categories. It gave you an idea about what the customer wanted and what was important to people.

Food chain knowledge

“It’s been very helpful to transfer that across. Being in food, knowing all parts of the food chain and working for a big business.”

His appointment was part of a raft of senior hires by the dairy processor in the past year.

In February, Meadow announced the appointment of Andy Smith as commercial director of speciality ingredients, Alun Lewis as head of sustainability and Lorraine Hammond as human resources director.

Meanwhile, in July, Jack Hancock was promoted to the role of mergers & acquisitions and strategy director, expanding his previous role as managing director of Meadow’s plant-based division.

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