Food and drink product launch round-up

By Gwen Ridler

- Last updated on GMT

PLant-based chicken, boozy ice cream and 0% ABV whiskey all launched this month
PLant-based chicken, boozy ice cream and 0% ABV whiskey all launched this month

Related tags Npd plant-based Drinks frozen

Plant-based chicken breasts, lupin beans and an everyday sourdough lead this round-up of the latest product launches from food and drink manufacturers.

Plant-based chicken breast

Meatless Farm has launched a plant-based chicken breast into Tesco and Asda Stores.

Unlike some other plant-based chicken products that are sold in pieces, crumbed or made from soya, Meatless Farm’s offering is a whole breast fillet and made from peas.

Designed to be used in any way chicken would be used, the plant-based breast can be cooked from chilled in the oven, pan or grill.

Michael Hunter, managing director of Meatless Farm UK and Ireland said: We are committed to making great tasting plant-based food more accessible and reduce the world’s dependency on intensively farmed meat, so we have made one of the nation’s favourite meats meatless with the launch of our new chicken breast.

 “Our move into the white meat market is one of our most exciting yet and looks set to provide a viable meat alternative to more people than ever before with added versatility from being able to serve the chicken breast whole, sliced or shredded.”


Lupin beans in the spotlight


Tarwi, a new healthy snacking brand, has launched a range of high-protein products made from lupin beans – Marinated Lupin Beans and Lummus, a lupin based hummus.

The marinated lupin beans are available in three flavours – Sea Salt, Basil and Chilli flavours – and can be eaten on the go or added to hot or cold meals.

Lummus is available in four flavours – Original Flavour or With Herbs, Sun-dried Tomatoes or Beetroot. Lummus is higher in protein and fibre than traditional chickpea hummus with zero net carbs, and 50% less fat and calories, according to Tarwi.

“Lupin beans are the undiscovered legume, possessing one of the world’s richest natural resources of combined protein and fibre, thus representing a significant alternative to soya beans,”​ said a spokesman.

“Furthermore, they carry incredible sustainability credentials, by consuming very little water to grow and also by fixing nitrogen to the soil, resulting in them being a prime candidate for the rising interest in regenerative agricultural practices.


Jasons sourdough

Everyday Sourdough lands in Waitrose stores

A new range of sourdough products designed for more everyday use has launched into Waitrose stores.

The Every Day range from Jason’s Sourdough adds its sourdough mix into traditional bloomer dough and allows the bulk dough to ferment.

Jason’s Sourdough loaves are baked using a twenty-four-hour fermentation process typical of artisanal sourdough. There is no added sugar, preservatives or additives and the loaves are made up of minimal ingredients.

The new range will be launching into Waitrose alongside Grains & Seeds and White Ciabattin, and new this year, the Olive & Basil Twisted Sourdough.


Angel Delight on-the-go

Angel Delight Chocolate & Salted Caramel

Premier Foods has launched a new range of Angel Delight Pots specifically for the food to go occasion.

Available in Chocolate & salted Caramel and Butterscotch & Chocolate flavours, the new pots are each under 120 calories and are suitable for vegetarians.

Ben Knop, food to go innovation manager for Premier Foods, said: “These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping Food to Go. They taste great and are light enough for those looking for a sweet treat without the guilt.

“The light, bubbly texture and delicious flavours really appeal to shoppers looking for a light treat, while the convenient format and long shelf life make the launch well suited to retailers to bolster their sweet offering in their chillers.”

Additionally, the packaging has been made fully recyclable in an effort to reduce wastage and help protect the environment.


Boozy ice cream

Ice Cream gets boozy this Christmas

Sugar-free, high protein ice cream brand Wheyhey is to release a trio of boozy frozen desserts this festive season.

The limited edition range of ice creams come in three classic Christmas flavours, Mulled Wine, Champagne and Eggnog.

Dan Kaminski, head of innovation at Wheyhey, said: “Our motto is to live outrageously well and now that we can finally have a normal Christmas together again, we want to create something special for the nation to enjoy.​  

 “We often worry about overindulging during the festive period. But fear not, our three flavours are sugar free, low in calories and high in protein, so you can enjoy a delicious healthy dessert after the indulgent Christmas dinner.” ​ 


Bourbon gets the 0% treatment


Non-alcoholic spirits brand Spirits of Virtue has launched a 0% alcohol ‘bourbonesque’ drink designed to replicate the taste of American whiskey.

Made with bourbon cask chips, Sobour will be available as two 70cl SKUs, one rye whiskey style and one bourbon style, as well as two pre-mixed, ready to drink cans – Bourbon & Premium Cola and Whiskey & Ginger Ale.

Spirits of Virtue said the bourbon drink offered flavours of ‘fragrant Madagascan vanilla’ with ‘woody American oak, toasted nuts and dry spice’ , while the rye variant offered ‘warming black pepper and toasted spices’ with ‘hints of French oak’.

Both variants will be available through online retailer Amazon and the brands web shop from November 22.

Related topics NPD Drinks Dairy Frozen Plant-Based

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