Meatless Farm appoints meat expert in development role

By Gwen Ridler

- Last updated on GMT

Ben Davy has been appointed culinary development chef at Meatless Farm
Ben Davy has been appointed culinary development chef at Meatless Farm

Related tags vegan Recruitment

Plant-based meat alternatives brand Meatless Farm has appointed a new culinary development chef to help improve the ‘meatiness’ of its products.

Ben Davy – former development chef at restaurants famous for their meat dishes such as the Ox Club, Belgrave Music Hall and Water Lane Boathouse – will take up the role. His remit is to spearhead the taste and texture development of new and existing products within Meatless Farm’s portfolio.

Commenting on his appointment, Davy said: “My experience has a focus on creating sustainable dishes and championing ethical food, often including meat.

Developing meat alternatives

“Joining Meatless Farm is a natural extension of that ethos, and an important step for me and I can’t wait to use my knowledge of flavour to help develop Meatless Farm’s next generation meat alternatives.

“Despite foodservice facing huge challenges, there is growing demand for quality plant-based food on menus in addition to on shelf.”

Meatless Farm recently announced it had raised £24m to drive global growth and innovation. The funding followed a previous round of £13.1m raised by the company. Davy’s appointment is also hot on the heels of the company’s recent professional range extension which now includes plant-based mince, burgers, sausages, meatballs, free-flow mince, ready to heat Bolognese and cannelloni.

Growing consumer demand

A spokeswoman for Meatless Farm told Food Manufacture​ at the time: "Consumer demand for plant-based options is growing exponentially. We have a very exciting NPD​​ [new product development] plan in place, but importantly we won’t rush innovation to market. The category is at a tipping point and getting it right is much more important than being first if we want to really convert meat eaters.

Meatless Farm claimed there had been a seismic shift in consumers buying habits due to the coronavirus pandemic, prompting shoppers to opt for plant-based food to promote personal health and sustainability.

Further research by the plant-based manufacturer suggested one in three consumers would like the option to ‘go meatless’ on all dishes rather than a separate menu.

Meanwhile, dairy ingredients firm Meadow Foods has announced the appointment of Per Harkjaer as chairman.

Related topics People & Skills NPD Plant-Based

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