MARKET TRENDS
Waste reduction
Public concerns about food waste have become widespread in recent years and bakery products – bread in particular – are continually highlighted as prime offenders.
The main reason is the consumer perception of ‘freshness’ in bakery, says Samuel Russell, Europe, Middle East and Africa marketing manager for food ingredients at Univar Solutions. “By using enzymes, manufacturers can extend bread’s ‘freshness’ and appearance, and provide a fine, elastic crumb structure,” he says.
