Butterkist Yogurt Coated Popcorn has been developed to cater for adventurous consumers. It capitalises on the growing demand for yogurt coated snacks a market that already includes cereal bars, ice cream and dried fruits, Butterkist claimed.
Health and price
According to its research, health and price are the two key considerations consumers are looking for in snacks. Butterkist’s popcorn is made from wholegrain.
The popcorn market is forecast to reach £207M by 2017. Butterkist has a 38% market share (Nielsen).