Investment brings more control for Aspall

By Laurence Gibbons contact

- Last updated on GMT

Related tags: Management

Cider manufacturer Aspall’s widespread investment programme has helped it gain more control over its business, according to its boss.

Aspall hit its targets for the implementation of new bottling, kegging and bag-in-box lines the firm’s boss Henry Chevallier- Guild told us in this exclusive video.

It had downgraded the specifications of its new press facility so it could be operating sooner than planned, he added.

He also said it was great to bring contract packaging back in-house as it brought more control back to the business.

Full control

“Much of it is about making sure you have control over the whole ​[production] process,” ​he told

“To give someone your contract packaging is absolutely fine … but if you do it because you must, ​[then] do it, but make sure you have a plan to get it back.”

In this video, Chevallier-Guild also revealed he was planning more efficient automated plant management equipment to remove human error from the production process.

Watch this video to hear why he said new products – launched in the past year – had performed well, despite naturally “unadventurous”​ consumers.

Last year, Aspall revealed an investment and new production development strategy​ across the business to honour its heritage​ ahead of its 300th​ anniversary in 2028.

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