KitKat changes name for YouTube generation
Nestle hit the headlines when it decided to abandon 80 years of heritage to and change the name of its iconic KitKat to YouTube Break to appeal to the Google generation.
The temporary name change saw 600,000 bars branded as YouTube Break and a further 72 names across more than 400 products. These included: TV Break, Quick Break and Social Break.
What happened next: The campaign saw more than 100M bars sold with the Break names before the regular KitKat named made its return.
It couldn’t come quick enough for some readers of FoodManufacture.co.uk, which branded the name change “nonsense”, “stupid” and “lousy”.