World’s hottest flavouring launched
The Flava People launched the world’s hottest flavouring in Tesco this month.
The Manchester-based firm’s street-food-inspired ‘Ghost’ chilli marinade will sit alongside its core range of barbeque, Chinese and piri piri.
The Bhut Jolokia or ‘Ghost’ chilli is so hot it was certified the world's hottest chilli pepper by the Guinness World Records and is 900 times hotter than Tabasco sauce.
The ‘Ghost’ chilli is rated at over 1M on the scoville heat scale and is quickly becoming one of the UK’s most popular flavours, clearly demonstrating how the British taste palate was becoming increasingly tolerant to spicy food, the firm claimed.