Honey-sweetened water for the health-conscious
Just Bee launched three honey-sweetened spring water drinks in a bid to tap into consumer trends for drinks without refined sugar or artificial sweeteners.
The range includes apple and ginger, blueberry and lemon and lemon and green tea, each with a hint of honey.
It uses only honey as a natural sweetener with no refined sugar or artificial sweeteners. The 330ml drinks are 100% natural, contain less than 5g of sugar per 100ml, and contain fewer than 50 calories in each 330ml drink.
Just Bee will donate 10% of profits to UK charities including Friends of the Honeybee, a UK charity which helps to reverse the dramatic decline in bee numbers.
The firm’s co-founder Joe Harper said: “Just Bee is an innovative brand which really taps into what consumers are looking for right now: a healthy, refreshing and importantly low sugar drink that doesn’t compromise on taste.”